It’s one thing to generate a some great new creation that the world needs, but it’ll surely collect dust if your packaging lacks efficient communication. Packaging your invention is all about communicating the details, patent an invention so don’t make assumptions that the person you’re trying achieve already knows what you know.
I always enjoy watching talented inventors, how to patent an idea or product engineers and designers describe their creations to colleagues. There is actually an assumptive “you exactly what I mean” going on as they skip the facts during the description phase of the explanation, which eventually leads to a communication break-down. I see the best way to overcome these sorts of problems is by bringing in the person who has no working knowledge of the project. Now, talk into the stranger, a clean slate with no predetermined notions of your invention. I think you will amaze yourself when you sit as well as take notes on the way that they talk about the cool product.
Watch that they analyze the invention, discovering its product or service benefits. As an inventor you’ll know that your whole demeanor and language selection will change, almost like you’re addressing a girl or boy. It’s right then and there you’ll learn the genius of communication. Have got to throw all the jargon out the window and remove preconceptions. Encourage this person to ask questions. Act as the teacher, because when you teach, require re-evaluate everything you know for that subject and present it in an easy-to-understand data format. Teaching is learning, so hopefully the exercise will an individual how to speak your design.
Remember, builds up buy everything they don’t value. This makes things especially difficult yet, if your invention is something consumers have never seen until today. In that case you’re responsible for showing think a user faces and how your creation solves it, using language they understand. It is not as simple as it seems, but having fresh eyes visit your invention, as I described earlier, helps you know how to pitch an invention to a company to market and communicate it.