Many home improvement companies have been slow come up with any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers side and windows have chosen to weather the storm by trying to expenses rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.
Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice declare that when faced along with a choice of a new family saloon or a meaningful Rolls Royce for towards same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups and i was delighted to answer the call for a house improvement company in Devon that has for decades been retailing UPVC doors and windows. They were interested in selling composite doors just as the demand for them amongst local residents was growing quickly.
The principal explanation for this was extremely that the professionals in the upgrading industry, the market leaders in fact, had began selling composite doors recently and had positioned these products in the top of their price range, reflecting the superiority of composite over UPVC doors.
The first problem was the price switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of rivalry were offering. Getting in the fast growing composite doors market seemed a good move but fee of this program of outfitting a showroom was prohibitive. So the first thing we did were get onto Google, find out who the players were in composite door manufacturing and supply and then put them to the evaluate.
Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There gave the impression to be little distinction between the door manufacturers here as all of those approached had many years experience in the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to note that with the development of British Standards into the composite manufacturing industry, the manufacturing processes were extremely very.
Where some companies fell down though was when we asked them the were going test and do to help us to sell their products. The lack of advertising support, knowledge and training was truly shameful, indicative of your slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for business has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy concentrate on customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.
The simple test we put were see which door manufacturers would allow us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that end up being cost several thousand pounds to outfit a new showroom and get initial customers, when we had been going to be ordering from your suppliers for years, so why if and when they not share as start-up cost?
There were six companies that were willing to help, either by proving a ‘credit’ while on the cost of product samples or just before proving samples involving charge. Two companies totally outshined others and my Devon-based door supplier has signed up with both of them:
Door-Stop International, tipped by many people to become the market leader in the near future had obviously done their homework as well as supply cutting-edge technology such as an own-brand website which retailers can use for in-home demonstrations too as marketing and advertising tool. This website has a design feature that allows potential purchasers to discover style, colour and furnishings for their ideal door and the internet site shows the finished design and price instantly, even including the web ordering unit.
Nick’s Building Supply
11100 Broadway, Crown Point, IN 46307, USA